No More Cookies: Why Marketers Need to Prioritize First-Party Data
In a recent survey, we asked 300+ marketing professionals how prepared their organization is with a first-party data strategy, and the results were…not great.
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In this webinar with Lytics President Jascha Kaykas-Wolff and MightyHive’s Director of Global Customer Data Strategy, Steve Lok, you will learn:
- Why you need a first-party data strategy
- The importance of being data rich with consent driven experiences vs data poor
- How to prepare for the transition away from third-party to first-party customer data
For a look at the data behind the conversation, grab the Survey Results infographic No More Cookies: From Third to First-party Data.
