The future of ad targeting: How data and machine learning are ushering in a new era for marketers
What’s the risk of having unused, disorganized, and siloed data sitting in your organization’s data warehouse? According to 47% of marketers, it makes finding and accessing the right data when building campaigns tough. These days, every brand wants to be data-centric. But what does that mean for the future of ad targeting? Watch the webinar replay to learn about Ancestry’s success using customer data, data science, and machine learning to achieve more relevant and effective advertising.
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Learn how Ancestry worked with Lytics and Actable to improve ad targeting by:
- Leveraging true behavioral insights, not just “data”
- Understanding how to speak to each customer differently based on their content interests
- Unlocking the synergy of their cloud-based data warehouse and CDP
