Designing the insight-driven brand begins with data advocacy
Third-party cookies have historically been the backbone of many organizations’ marketing and ad strategies. Now that they’re on their way out, how can brands adapt to a first-party customer data landscape (one that’s laser-focused on consumer consent) to embrace insight-driven and privacy-centric ways of working?
According to Google Cloud’s VP of Consumer Packaged Goods, Giusy Buonfantino, “The changing privacy landscape and shifting consumer expectations mean companies must fundamentally rethink how they collect, analyze, store and manage consumer data to drive better business performance and provide customers with personalized experiences.”
In our 2022 Data advocacy whitepaper, we partnered with Google to explore the importance of maintaining data-centricity and data advocacy within organizations, and dive into a step-by-step guide on how to get started.
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Download our latest resource for more on these key highlights:
- The importance of, and relationship between, ‘consumer consent’ and ‘value exchange,’ according to Google’s VP of CPG
- Why and how first-party data done right can help drive more meaningful high-value consumer engagement
- Tips for maintaining privacy-first regulatory compliance and implementing a Data Advocacy Panel
