No more cookies: Breaking marketing’s addiction to third-party data

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No more cookies: Breaking marketing’s addiction to third-party data

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Marketers have had a cookie problem for a while, but the moment of reckoning has arrived.

This moment—the end of third-party cookies—has been coming for five years.

Whatever you think of the utility of third-party data and cookies, regulatory bodies, technology providers, and consumer preference have combined to end marketers’ ability to use them as the foundation for their strategy.

In this white paper you’ll learn:

•  Why the cookie and third-party data are dying

•  What will replace third-party data

•  The impacts of Google’s decision to stop supporting third-party data and how to adjust

•  How to start building a modern, privacy-compliant, consent-driven first-party data strategy