Obstacle to Opportunity: The data-driven marketer’s guide to navigating a recession
How can you capture market share and customer loyalty in an economic downturn, without incurring massive costs? You follow this guide.
Over the last three global recessions (1980, 1990, and 2000), a leading 9% of companies came out of the economic slowdown performing better than they did before the recession. Another 80% were still catching up to their pre-recession status three years after the economy bounced back. The remainder did not survive.
Our 2023 guide consolidates what resilient businesses have learned from past hardship, and our top tips for coming out on top of the next one.
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Dive in to learn:
- What those 9% of leaders do differently,
- Why smart spending is cost saving,
- How to achieve smarter advertising through better segmentation,
- And why a CDP is key to more efficient use of your marketing dollars.
