Customer Marketing Solutions
Serve smart and relevant experiences and solutions by marketing to individual customers
360 Customer View
Up-to-date customer profiles enriched with behaviors and machine learning
Data Privacy and GDPR
Manage data privacy in the enterprise—including the Subject Access Rights required to comply with the GDPR
Integrated App Development
Leverage Lytics insights directly into customer-facing applications, products and services
Smart Segmentation
Centralize smart segments based on behavioral attributes, data science and desired outcomes and sync them across tools and channels
Intelligence in the Martech Stack
Derive smart insights that can be leveraged across all the tools in the Martech stack
Advertising with First-Party Data
Improve acquisition and retargeting results with smarter advertising