360 Customer View

Up-to-date customer profiles enriched with behaviors and machine learning

Data Privacy and GDPR

Manage data privacy in the enterprise—including the Subject Access Rights required to comply with the GDPR

Integrated App Development

Leverage Lytics insights directly into customer-facing applications, products and services

Smart Segmentation

Centralize smart segments based on behavioral attributes, data science and desired outcomes and sync them across tools and channels

Intelligence in the Martech Stack

Derive smart insights that can be leveraged across all the tools in the Martech stack

Advertising with First-Party Data

Improve acquisition and retargeting results with smarter advertising