Integrated Google Stack
Sync your customer data for precision marketing
GCP and BigQuery integrate with Lytics to create a unified customer data infrastructure strategy and tooling that empower your marketing teams to deliver intelligent cross-channel customer experiences.
Get started with Lytics — Shop Lytics on Google Marketplace
First-party data strategy
Lytics provides a first-party data platform for marketers that works seamlessly on top of your GCP investment. Collect, organize, and take action with first party data and build meaningful relationships with your customers over time.
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Google Cloud Platform (GCP) + BigQuery + Lytics: Leverage data to personalize your marketing campaigns
Turning data from BigQuery into actionable insights for your campaigns using marketing tools takes integration. Lytics helps you leverage real-time data and behavioral models so you can optimize customer experiences. Automatically sync customer data, machine learning-based segments, and scores from BigQuery to your marketing channels.
Single source of truth
Lytics synchronization creates total and complete alignment with BigQuery as a single source of truth. Lytics + BigQuery helps reduce the hassle of data management across multiple systems and provides a user interface with direct access to BigQuery to create segments and then sync these segments into your marketing ecosystem.
Customer data sync
Lytics integrates with both Google Ads and Google Marketing Platform (GMP), the platform that delivers advertising across Google Search, YouTube, Google Shopping, Display & Video 360 (DV360), and ad and campaign managers. DV360 enables targeted digital ads to reach always-connected audiences wherever they are engaging online. The unique connection between Google and Lytics allows marketers to embrace new opportunities and strategies that leverage first-party, consent-based data (1P data) and 1P advertising techniques.
Google Marketplace
Lytics is the only CDP listed on Google Marketplace. This means that GCP customers can buy Lytics directly through Google, simplifying the buying process and expediting the ability to test a customer data platform that works directly with GCP.
Shop Lytics on Google Marketplace
Affinity based audience segments with Lytics
Combined with GCP, Lytics is the only CDP that can understand each user's interests and affinities. This unique capability is transformational for marketers and allows them to utilize this understanding to create affinity-based audience segments that can be used to build segments and/or deliver content and product recommendations.
Navigating an uncertain future
In a world where so much will be changing in the years — and even months — to come, this is a powerful way for marketers to take control of their first-party data strategy now. If you want to continue leveraging these platforms in an optimal way, Lytics is the solution you need to give customers the experiences they demand.
