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11 reasons personalized marketing is essential to business success

If personalization isn't a priority in your organization, it should be. Here are 11 data-backed reasons why.

Personalization. It’s been a priority for some time in marketing—and with good reason. Companies really harnessing its power are seeing incredible growth. Customers are demanding it more every day. And companies failing to personalize are actively losing sales.

In other words, if personalization isn’t yet a priority in your organization, it should be.

But don’t take our word for it. Here are 11 stats that back up those claims in a powerful way:

73% of customers say they want order tracking across all touchpoints. (Unified Commerce)

64% of consumers are fine with retailers saving purchase history and personal preferences if more personalization is offered. (Unified Commerce)

49% of customers bought items they did not intend to buy due to a personalized recommendation from the brand they were doing business with. Only 5% of those impulse purchases were returned, and 85% of impulse buyers were happy with what they bought. (Forbes)

40% of U.S. consumers say they have purchased something more expensive than they planned to because of personalized service. (Forbes)

44% of consumers say they will likely repeat after a personalized shopping experience. (Forbes)

Sales grow by an average of 19% when businesses add personalization to their marketing arsenal. (Marketing Profs)

In 2018, the customer demand for personalization has reached an all-time high. (CMO by Adobe)

67% of surveyed customers said it’s important for brands to automatically adjust content based on their current context. (CMO by Adobe)

42% of customers said they get annoyed when their content isn’t personalized. 66% said encountering non-personalized content would stop them from making a purchase. (CMO by Adobe)

Marketers that exceeded their revenue goals in 2017 were using personalization techniques 83% of the time. (Monetate via Forbes)

Over 50% of customers say bad user experiences are the top reason they lose faith in an app or service. (Chief Marketer Report)

What does that mean for your business? Well, if you aren’t already focusing on customer personalization, you’re falling behind. The good news is that Lytics can help. We’d love to show you how. Just schedule a demo with one of our experts.



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