3 use cases: Try Lytics and make the most of your customer data

A customer data platform, like the one offered by Lytics, is a powerful tool for any brand looking to maximize the value they’re getting out of their customer data.

“Try Lytics” is a powerful proof of concept of the Lytics platform, where we provide a Lytics account at no cost, connect our JavaScript tag & marketing tool integrations, and achieve predefined use cases in 30 days, demonstrating ROI in a just a few weeks — not months.

Try Lytics: 3 Key use cases

Some of the most common use cases include data aggregation, identity resolution, first-party driven data science, personalization, decisioning, and downstream activation. At Lytics, we pledge to get you up and running executing use cases in only a few weeks:

Use your data — right now.

Data portability and activation to drive ROAS:

Using Lytics Cloud Connect, you can quickly create highly refined audience segments directly from your data warehouse and activate them to downstream ad tools, eliminating data silos and improving your marketing ROI. Best of all, Cloud Connect is secure and leverages your existing warehouse and security policies, thereby avoiding data duplication and significantly de-risking your data-driven marketing journey. Try it free on your own today or reach out to schedule a guided pilot.

Sync your data and build your Customer 360°

Data connectivity

Your first party data is the fuel that powers Lytics’ powerful identity resolution, data science, and decisioning & personalization capabilities – and with our JavaScript tag that captures web behavior to our dozens of out-of-the-box marketing tool integrations to APIs, SFTP, etc., no data is left behind.

Identity resolution and building a Customer 360°

The cornerstone of any data strategy is sound identity resolution, which ensures your data is connected in relevant, meaningful ways without compromising data quality. Lytics’ identity management tooling puts you in control of your own identity resolution and data mapping, ensuring both trust and maximum usability of your data in Lytics.

First party insights and profiling

Lytics builds comprehensive user profiles based on every click and action taken, providing cross-channel identity resolution and real time data stitching for both known and unknown users. Lytics user profiles combine your wealth of first party data with Lytics’ data science engine – so each and every user profile is enriched with Lytics data science and insights, like our behavioral scores. Lytics puts the power of both directly into the hands of your marketing team.

Unlock and activate your data

Lytics data science

Once your data is ingested, Lytics provides real time data science and scoring, including product/content affinities, behavioral scoring, predictive audiences and lookalike modeling, and more. Our data science capabilities churn out real-time decisioning and personalization designed to maximize how, when, and where you interact with your customers.

During the trial, our team guides you on how to put these insights to work quickly, such as building lookalike audiences for ads targeting or creating a custom audience segment based on product affinity for an email campaign.

Personalization and downstream activation

With Decision Engine, our real time personalization hub, you can quickly and easily customize experiences across channels and campaigns by leveraging our data science-enriched personalization and decisioning capabilities, including intelligent attributes, behavior, interests, recommendations, and more.

In “Try Lytics,” we focus on web personalization and return on ad spend (ROAS), and even help with email personalization, and demonstrate results in days: improving ROAS, driving unknown to known user conversions, and more.

How to get started

“Try Lytics” is designed to quickly get your teams up and running in Lytics and to unlock the power of your first party data. We have universally applicable use cases in ads, web personalization, and email personalization and a dedicated, top-notch team ready to help your marketers and technologists in virtually any industry.

But don’t just take our word for it – Lovepop boosted revenue per email sent by 5% using Iterable and Shopify with Lytics – and they were one of the first “Try Lytics” customers.

To learn more about “Try Lytics” and get the conversation started, reach out to us today and start making the most of your first party data.