5 content strategy tips for 2022

As the digital economy grows in 2022, having a content strategy ready for your brand is essential to sustain relationships through conversational storytelling with customers.

Studies show that among successful B2B marketers, over 60% have a well-documented content marketing strategy in place for their organization. There was already a rapid proliferation of internet-based content consumption behavior amongst customers over the past couple of years.

But the pandemic accelerated this demand for internet content consumption. So, this post will cover five content strategy tips for 2022.

How to create a content strategy in 2022

You might be wondering what is content strategy. Well, it’s simply a form of marketing that involves the creation of content like blogs and videos and promoting it to the relevant audience.

Going into 2022, marketers need more than just a KPI-driven plan to generate leads. They must go deep into conversational themes, craft engaging stories, experiment with content diversity, pull out the most effective digital tools, and measure feedback.

With that in mind, let us examine five tips on how to create a content marketing strategy in 2022:

1. Leverage video marketing

Studies show that nearly 96% of consumers have increased their video consumption since the pandemic began in 2020. From social media to corporate websites, brands can create and deploy engaging video content to entice their customers and prospects.

Videos can draw more attention and provide an enjoyable consumption of marketing messages when compared to text heavy messages or email.

Engaging videos are more likely to be shared by consumers among their friends and family resulting in considerably high organic reach for the intended marketing content. It’s to be noted that not everyone requires a high-end million-dollar cinematic ad video to grab attention.

Consumers are becoming more context savvy than ever before and are addicted to video content that is more casual but authentic and relatable to their everyday lives.

2. Use blogging as a knowledge marketing engine

You probably know how to develop a regular blog content strategy. It serves as a critical tool to continuously roll-out content into customer channels and for long, it was seen as a central pillar of SEO.

But today, blogs have evolved into much more than just an SEO facilitator. It’s important for businesses to have a clear understanding of how to create a blog content strategy that leverages articles to educate customers along with engaging them and ultimately driving conversions.

When a brand uses its blog to roll-out thought leadership content, it increases the authenticity and credibility of the business amongst customers.

Knowledge marketing provides a solid base to establish a business as not only a provider of great products or services, but also as one that can drive transformational changes in the entire industry with their expertise.

3. Partner with influencers

Social media influencers are no strangers to marketers. In fact, it is estimated that nearly $15 billion will be spent on influencer marketing in 2022.

By creating conversational and highly engaging content themes that fit with the content usually posted by influencers, brands can tap into millions of potential customers who follow advice and tips from influencers due to their online credibility.

4. Explore the metaverse

While several pundits cast their doubts about the metaverse and its future, there is little doubt that tech-savvy customers are already experimenting with the experiences a virtual world has to offer.

Gartner has put the metaverse on its list of five most impactful technologies for 2022. It’s estimated that the global spending on the technologies that support metaverse, i.e. AR and VR, will reach a staggering $72 billion by 2024.

When millions of potential customers are expected to take their first steps in the metaverse, content marketers cannot afford to miss out on having a dedicated immersive content experience strategy charted out in their marketing plan for 2022.

Be more inclusive of data-driven feedback

Today, selling a product relies not just on the instincts of creators, but also on how businesses are able to take recommendations from data generated in different segments of their target audience.

Competitor intelligence, market trends, demographics, and price preferences, are all key data points that must be part of your content marketing strategy. Brands need to have a centralized customer data platform or warehouse to observe, learn and lay out actions that must be executed via different marketing channels.

This platform will serve as the engine that drives decisions for content personalization, optimization, and diversification. This will be key in driving personalized experiences for customers which will ultimately improve conversions and profits.

Building a content strategy with Lytics is simple

For content marketers, 2022 will be a year to explore new and emerging channels like the metaverse to fulfill their marketing KPIs.

However, the foundation of all these initiatives will always be compelling content. Your content strategy needs to include themes that help strike relatable conversations with customers and empower them to make decisions influenced by your content.

It’s important to have more actionable insights to drive your content strategy and experience faster ROI. If you’re looking to scale your content strategy in 2022, sign up for a free demo.