Blog

Ready to personalize your email marketing? Start here.

Marketing lessons from the author of The Little Prince

The basics of web personalization

Most digital transformation projects fail. Here’s how to fail-proof yours.

Optimizing the increasingly complex customer journey

If you’re not serving customers in real time, you’re falling behind.

The emotional cost of unpersonalized marketing

How The Motley Fool found more high-value customers at a lower cost

The truth about predictive marketing

For better customer experiences, check out Lytics’ new Audience Discovery

5 steps to implement personalization with your CDP

Proprietary data: The secret to personalization success

Is your marketing pervasive? (Because it should be.)

The Motley Fool decreased CPA by 20%. Here’s how.

So you’ve got a Customer Data Platform…Now what?

How to build a personalized marketing strategy

How to fix your campaign execution

9 statistics that reveal how customers feel about data privacy today

Tableau’s 10 rules for building a hybrid MarTech stack

What is marketing personalization—and why does it matter?

9 incredible statistics about data-driven marketing

How to evaluate CDPs for personalization capabilities

Lytics raises $35 million to extend leadership position in CDP market

Personalization: Going beyond demographic data