Concerned about an economic downturn? Kick off a trial with Lytics for 30-day time to value.
January 24, 2023
Challenging times often require us to rethink our assumptions. As we kick off 2023 and head into an economic recession, businesses must now do more with fewer staff, drive outcomes with smaller budgets, and continue to drive revenue with a decreased pipeline and retention rate.
“Try Lytics” is a powerful proof of concept of the Lytics platform that allows brands to get to value faster, increase efficiency and adapt quickly with the market — instead of trying to fight against it.
4 reasons why now is the ideal time to try Lytics as your CDP of choice
A quickly changing market landscape requires taking a fresh look at how your business is leveraging customer data and what solutions are best suited to manage your data. Here are four reasons why a trial at Lytics can help rise above these challenges:
1. Speeding time to value is even more important during a time of economic uncertainty
With a recession looming, time is not only a luxury but a precondition. At Lytics, we’ve found that the average CDP implementation takes a minimum of 6 months and, on average 12 months, before even beginning to demonstrate value. With a possible economic contraction on the horizon, every day spent on implementation is a missed opportunity to nurture, engage with, and delight customers. A trial at Lytics provides demonstrable value from day 1 of the trial engagement.
2. Shrinking budgets require a performance-driven buying strategy
The current environment requires a “show me” and not a “tell me” buying approach. Many software companies lean in on a “let me tell you how” approach to demonstrating product fit to solve business problems. While other CDPs will put customer stories and 1-pagers front and center, Lytics invites you to allow us the opportunity to demonstrate the power of Lytics’ CDP. “Try Lytics” offers a way to put outcomes ahead of promises by delivering concrete results within a short 30-day evaluation period.
3. Transform economic tailwinds into an opportunity instead of an obstacle
An economic downturn can provide the perfect storm for innovation. Yes, change presents risk. But with risk, also comes opportunity. During the last big recession “a very small number of companies broke away from the pack [ . . . ] — and their performance continued to improve for the subsequent decade” (Gartner, Act Now to Fund Innovation and Growth).
Data-driven decision making is paramount in helping to drive innovation. Any enterprise strategy aimed at long-term, meaningful innovation must put first-party, customer data at the center of its product and technology evolution.
4. Cost-conscious enterprises are reconsidering purchasing software under the SaaS model
Budget pressure and privacy concerns are making the self-hosted CDP increasingly desirable. As macro trends begin to point downward, many businesses have started to question the attractiveness of the SaaS model.
Lytics is one of a select few CDPs offering an option to self host your company’s customer data platform. Using a pricing-model more oriented around the initial purchase and less slanted towards a consumption or SAAS cost paradigm, Lytics brings the self-hosted option to the composable CDP space.
How to kick-off your Lytics trial
“Try Lytics” is designed to put key marketing outcomes such as efficiency, customer retention and customer acquisition at the center of the CDP buying process. With the many moving targets involved in the buying process (like budget, timing, and a myriad of other constraints), a free trial at Lytics can provide confidence and flexibility during a period of uncertainty.
Our customer outcomes speak for themselves. Land O’Lakes uplift of clickthrough rates by 28.64% using Lytics personalized web experiences and a 38% uptick in conversions. And that’s just one example of how Lytics can make more efficient use of marketing dollars while also continuing to drive revenue.
But ultimately, we would like to show how Lytics can help you increase efficiency and drive key marketing & conversion KPIs. To learn more about Try Lytics and get the conversation started, reach out for a 30-day trial and take action to come out on top in this new marketing landscape.
