Learn how to make your MarTech stack more efficient, useful, and cost-effective with Merkle CTO Matthew Mobley and Lytics Co-Founder and CEO James McDermott in our upcoming webinar.
As a marketer, you already know data is a powerful tool.
But without the right technology and strategy, it can also become a bottleneck—and a costly one.
In fact, unifying data costs US brands millions annually. And according to marketers, it still creates plenty of challenges. In one survey, just under half of marketers said data silos impact their ability to meet customer needs and just over half said slow data integration causes big marketing delays.
So, how do we make our MarTech stacks more efficient and useful? How do we stop bottlenecks and use data to deliver better customer experiences? And, ultimately, how do we harness our data to see some of those double- and triple-figure results?
During the hour-long webinar, they’ll discuss how to:
They’ll also share real brand case studies we can learn from.
Sign up for the webinar or learn more about the presenters here. Or, if you can’t wait that long, schedule a demo. We’d be happy to show you our Customer Data Platform and talk about the challenges and opportunities of customer data.