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Customer data challenge: Improve MarTech efficiency and ROI with unified data (webinar)

Learn how to make your MarTech stack more efficient, useful, and cost-effective with Merkle CTO Matthew Mobley and Lytics Co-Founder and CEO James McDermott in our upcoming webinar.

As a marketer, you already know data is a powerful tool.

(In our experience, it can more than double or even triple marketing results.)

But without the right technology and strategy, it can also become a bottleneck—and a costly one.

In fact, unifying data costs US brands millions annually. And according to marketers, it still creates plenty of challenges. In one survey, just under half of marketers said data silos impact their ability to meet customer needs and just over half said slow data integration causes big marketing delays.

So, how do we make our MarTech stacks more efficient and useful? How do we stop bottlenecks and use data to deliver better customer experiences? And, ultimately, how do we harness our data to see some of those double- and triple-figure results?

For answers, watch our September 25 webinar with Merkle CTO Matthew Mobley and Lytics Co-Founder and CEO James McDermott.

During the hour-long webinar, they’ll discuss how to:

  • Architect your MarTech stack to unify customer data and maximize efficiency.
  • Increase customer data accuracy through identity resolution.
  • Improve ROI with real stories from leading brands.

They’ll also share real brand case studies we can learn from.

Watch the webinar or learn more about the presenters here. Or, if you can’t wait that long, schedule a demo. We’d be happy to show you our Customer Data Platform and talk about the challenges and opportunities of customer data.

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