How hyper-targeted discounts and deals unlock better marketing personalization

Personalizing your marketing with targeted discounts and deals is a surefire way to get more customers, increase your sales, and grow your business.

Your business won’t have to deal with any more underwhelming campaigns, messaging, and digital experiences when you master the art of digital optimization through smart technology.

Using some of the newest optimization tools available today, such as the Lytics CDP, your company will be able to maximize your relevance, impact, marketing personalization, and improve your customer experience.

Why is proper personalization so important?

By personalizing your marketing campaigns through targeted discounts and deals, you’ll be providing your customer with exactly what they’re looking for.

The biggest barrier for most businesses in providing this type of personalization is the data analytics aspect – sorting and filtering through customer data from all of your platforms to find the insights you need on each customer.

Once you’ve solved the customer data and insights problem (by utilizing a customer data platform such as Lytics to organize all of your data into meaningful insights), you can begin to personalize what your customers and prospects see.

Targeted advertising through discounts and deals has been proven to:

• Make your customers feel it isn’t a hard sell – We know what it feels like to encounter a “hard sell”, and it’s often off-putting. By including personalized marketing campaigns in your discounts and promotions, your customers will be more likely to purchase as the products fit their needs.
• Connect with your audience – By personalizing your campaigns, you’ll begin to boost engagement among your target audiences since the content they are seeing is personalized to their preferences. At the end of 2019, Twitter noted that they experienced a 29% advertising engagement boost after they improved the relevance of their advertising. Your company can achieve similar numbers with personalized campaigns.

How targeted deals can increase revenue (and customer satisfaction)

It’s been shown that companies who run personalized campaigns relevant to what their customers want experience increased engagement, interaction, and purchases from their audience.

Using a CDP such as Lytics, your business will be able to go beyond just segmenting your audience in a static way. Today, using a customer data platform will allow you to use real-time data to send very personalized content to your audiences dynamically, instead of statically.

This is a massive improvement to how things were done in the past, and will allow your business to improve your customer engagement, retention, and increase your revenues over time.

Use the Lytics Customer Data Platform (CDP) to unlock better marketing personalization

When your business is ready to personalize the content you deliver to your customers and offer extremely targeted deals and discounts, contact the Lytics team to learn how they can help your business grow. To get started yourself right away, and experience first-hand the benefits of a smart CDP, try Lytics Decision Engine free for 30 days.