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Lytics View in action: How it works

With all of the marketing noise out there it’s more important than ever to cut through and reach your customers with the right content, through the right channels, at the right time. You need to optimize your campaigns to reach your targeted audiences. At the same time, there’s a lot of interest and buzz around Customer Data Platforms, but a belief that it takes months to implement, which means months to years to recognize a positive ROI. Our goal is to decrease that time to value by providing insights and recommended actions to take within 30 days of partnering with Lytics. This is a game-changer for marketing teams looking to improve marketing and business outcomes.

With Lytics View, there’s a guided path for marketers to receive insights from their customer data along with recommended actions to improve current campaigns in just days, not months.

Within the first 30 days, you’ll have answers along with recommended actions, to the following questions:

  • Are my existing campaigns contributing to achieving my goal?
  • Can I connect with my customers across my different marketing channels?
  • Am I creating the type of content my target audience is interested in?
  • What existing content is my audience responding to?
  • How can I use insights driven by data science to give me greater returns on my campaigns?

Let’s look at an example of how you could go from zero to insights that drive results for your marketing programs in just one week.

Goal Selection

The first step you’ll take with Lytics View is to select an impactful goal from the four predefined paths. Perhaps your website has been performing okay, but you’d really like to figure out how to increase conversions and drive a meaningful uptick in sales. Select the goal that makes sense for your team and let’s get started.

Increase brand engagement

Increase overall channel activity and customer lifetime value.

Increase online conversion

Increase the number of conversions on your website.

Reduce at-risk customer attrition

Identify at-risk customers before they churn.

Identify your connected customers

Understand how engaged your customers are to improve communication across the web, email, or mobile.



Import data and campaigns

At this point you’ll import your data and marketing campaigns you’re currently running. This ability to import current campaigns is already a big time saver. The first step is to connect your website and start collecting Web Behavior Data by adding the Lytics JavaScript Tag. If you can set up a YouTube account you can connect your website to Lytics and start understanding your customers’ behavior.

Next, you’ll import a subset of your campaign and user data that’s tied to your chosen use case. Connect your campaigns in Facebook and Google Ads. You’ll also want to connect your email tool like Iterable, Mailchimp, or Salesforce Marketing Cloud.


Insights

Now that the technical part is out of the way, and the term technical is a bit of an overstatement, you’ll start receiving insights you can act upon. Within days, you can start using Goal Intelligence Reports to gain a holistic understanding of how your existing campaigns are contributing to your marketing use case. You’ll also be able to start exploring Experience Intelligence Reports for a granular look into how each individual campaign is performing and to being to understand actions you can take that can improve your customer engagement.

It really is as simple as that. You don’t have to spend months or in some cases, years, to collect and unify every single data point you have on each customer to reach that goal. The approach that many companies take with regards to their customer data is to sign on for another lengthy data-processing project. During this project, they attempt to make sure that every single piece of data is accounted for and expect that this will magically yield results. By targeting the right data with the right data science, Lytics View can start driving measurable results in seven days.

To learn more, register and attend our webinar on July 15 at 10AM Pacific.