MarTech Advisor news site recently interviewed Lytics customer The Economiston how they adopted predictive data science and a customer data platform to smash revenue records over the last three years. Head of Marketing and Technology for Global Digital Acquisition Steve Lok discusses why they adopted a hub-and-spoke martech model and offers practical advice to marketers trying to move the needle within their organizations.
Lytics’ Customer Data Platform helps publishers and other companies execute better ad and web campaigns using behavioral insights and individual reader affinities. By unifying customer data across channels (email, web, sales, subscription, etc.) and applying data science to enrich user profiles, marketers can run more relevant and efficient campaigns. Curious about what this might mean for your business? Feel free to reach out for a demo.