Never choose between data security and flexibility. Here’s how to achieve both.

The two notions seem at odds: Security and flexibility. How do you make them work together? Making any kind of change to how your customer data is managed, handled, or stored can feel risky, yet demanding flexibility at such a delicate moment can seem like asking too much.

If you’re in business, then you’ve already invested a lot to ensure that your systems are air-tight, secure, and compliant with all the regulations in all the regions where you do business, right? So when someone tells you, “Hey! Revolutionize your marketing data systems,” what they also seem to be offering is a lot of work and more risk. You’ve likely already set up complicated rules and security measures for access to your BigQuery, Azure, or other instances.

But there is a way to get more from your data, enable access for whomever needs it, and maintain your own security and compliance standards.

How to get more from your data — without compromise

First, don’t change any of your rules, don’t outsource it, and don’t upscale your resources to handle it. With Lytics Cloud Connect, you can keep exactly the policies and measures you already have in place. All you really need to do is cherry-pick out the information that any given marketer can see and use.

This way, you’re not unleashing every member of your marketing analytics team (and we’re sure you’ve seen this kind of stampede before) to go write any queries they like against your big warehouse. You already have the policies in place; with the Lytics approach, you don’t have to go through the unnecessary hassles of recreating them or managing them in another app. Lytics lets you tap into your warehouse where all that work is already happening.

In other words, don’t do anything. Nothing that matters is changing, and you have complete control. All you need to do is pick and choose what data and resources the marketer has access to, and with Lytics Cloud Connect, you can do so without really having to rethink access.

When times get tough, how can Lytics help?

Controlling and securing the data as it moves into your warehouse is a little more complicated. But the good news is it’s something that Lytics can help you with. Data comes in from a huge variety of sources—customer data, second- and third-party data, partners, transactions, and more. You and your marketing team may want to do all kinds of different things with each data type and source. But you need to consider PII, for instance, and financial, or HIPAA-related, or GDPR-regulated. There’s literally a world of different regulatory, legislative, and security standards that need to be met. And Lytics can help with those.

Within the Lytics CDP, you have an ever-growing variety of levers to control access. For instance, you can hide PII from most users, as you would want to. So the wrong users cannot see the raw data on email addresses, ID numbers, or anything that enables identification.

With this role-based access, when your marketers want you to build a segment without seeing the raw data that’s coming in, it’s already been mapped. That stuff can all be hidden—without IT having to go in and hide it again for each level of access, giving you the flexibility to empower the right roles with the control to comply easily with regulations and security standards. Thanks to Lytics Cloud Connect, you have the levers you need for any level of compliance that meet your standards of security.

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