The New Era of Digital Optimization

Privacy, Agility, and AI: Emerging CDP trends for 2024

Personalization with precision: The next era of CPG marketing

Customer insights you never thought to look for in your data, and how to find them

Small business service for large-scale digital marketing: Personalizing the customer experience with data

Should your company be concerned about the ethics of using AI-powered tools?

6 ways to automate the chores in your marketing strategy

Best practices for integrating CDP into your marketing stack

How to increase email conversions with intent-based personalization [Playbook]

How to ensure data integrity: Best practices for organizations

Demystifying data accessibility: Unlocking the power of data for everyone

Harness the full power of AI with generative and predictive intelligence

Unlocking the power of customer data: Tips for implementing a customer data hub

Understanding the difference between business intelligence and data science

Lytics: Your partner in the Golden Age of Data and AI

Five key CDP use cases for media companies in 2023

Data balkanization: The key to balancing global privacy and regional data residency requirements

Next-gen CDPs explained: Leading with customers, control & compliance

Streamlining data collection with a Customer Data Infrastructure solution

Build or buy? How Lytics composable CDP empowers brands to take a hybrid approach

The future of Generative AI is bright — and not as scary as you think

Ingest, transform, extract: Why agile data teams put CDP at the core of their modern data stack

What is lead nurturing? 5 Steps to a successful lead nurturing strategy

How customer experience analytics improves your business

What is real-time data analysis? Key benefits and methods to achieve it

Unlocking the power of ROAS: How to calculate and boost your return on ad spend

What is marketing automation and what are its benefits?

7 Reasons modern retailers should invest in a CDP

How do targeted ads work? A complete guide

Creating lasting connections: Effective customer experience strategies for businesses

How do you get ready to implement Lytics? Establish a Center of Excellence.

Enhancing customer experience through effective management of digital touchpoints

What are the main stages of customer lifecycle?

What is customer retention analysis, and how it is done successfully?

What is customer journey orchestration and why does your brand need it

What is data activation and why is it so valuable?

Brand touchpoints: What they are and why you can’t afford to silo them

Lytics’ 2023 momentum: What we’ve done and what’s to come

Building a best-of-breed customer data platform and martech stack

Growth without compromise: 3 reasons to invest in CDP and CX technology in a difficult economic market

Why data-driven IT departments are leading digital business transformation in 2023

Data-driven decision-making: A simple guide for modern businesses

What is clickstream data? Why it is useful?

What is lead scoring and how do you do it right?

Lytics + Built with BigQuery: Unlocking the data sharing and enrichment potential of your cloud data warehouse

Data-driven marketers’ path to growth in a recession: Strategic ad spend

Concerned about an economic downturn? Kick off a trial with Lytics for 30-day time to value.

Obstacle to Opportunity: How data-driven marketers can navigate a recession

How bad data affects customer experience (+ 4 ways to ensure data quality)

2023 Predictions: The rise of connected TV, data sovereignty, and next-generation CDPs

How to expand your brand’s reach with YouTube marketing

Omnichannel vs. multichannel marketing: Which is better for your business?

How consumer data and personalization can support sustainability efforts

How to improve customer engagement with personalized text messages

CDP vs. Marketing Automation Platforms: The key differences

How to leverage transactional data to improve customer loyalty

The essential strategic partnership for 2023: Marketing and IT

What is transactional data and how can you leverage it?

Why aligning IT and marketing leads to better ROI and stronger collaboration

Audience segmentation: Everything you need to know in 2022

How to segment your audience for email marketing

Operational analytics use cases

The pros and cons of audience segmentation

How to use customer data analytics to increase sales

Establishing the link between a CDP and reverse ETL

How to personalize content for first-party PII

A revolution in marketing data architecture (+ a better way to enable access, and activate your data warehouse)

Never choose between data security and flexibility. Here’s how to achieve both.

The importance of offering value (not just products) to your customers

Understanding the role of semantic mapping in digital optimization

The scoop on diversity and inclusion in modern-day advertising

Customer analytics: Why and how to track them

Maximize business efficiency with these cloud data warehouse best practices

5 key examples of first-party data

3 essential characteristics of a great CX tech stack

Website personalization: 7 examples to inspire you

Webhooks explained (In plain English)

6 tips for effective communication with B2B customers

5 common pain points found within product development strategies and how to overcome them

Best practices for encouraging customer reviews

How to master email personalization and relevance with a unified customer view

What are product qualified leads (PQLs)?

How advanced marketing attribution can help level up your marketing

Why use machine learning and AI for personalization and marketing relevance?

3 tips: Using digital optimization to improve customer journeys

4 ways to survive third-party data deprecation

How to maximize your marketing budget

5 content strategy tips for 2022

What is campaign attribution tracking?

How to increase conversion rates with predictive marketing

5 advantages of multichannel marketing

How to create an omnichannel customer engagement strategy in 3 steps

The 15 most important digital marketing analytics metrics

How Lytics + Google gives customers a best-of-breed customer data platform

Building a decision engine for marketers

Transform your digital marketing with Lytics in the Google Cloud Marketplace

The CMO’s imperative in 2022: Customers over channels

4 predictions for the CDP market in 2022

UX vs. CX: Their Meanings and Importance

Web personalization: What it is and best practices

Consumer data trends and attitudes that are changing media streaming services

How to build a successful customer loyalty program

What is customer churn rate and how is it calculated?

5 key differences in B2B vs. B2C marketing

How accessible UX design benefits business

Upcoming trends in customer data

What is marketing analytics? A simple guide

7 marketing psychology tips to boost your next campaign

How to build a memorable customer journey map

The benefits of boundless: A guide to big data

Customer engagement: Creative new strategies for 2021

Advantages for Quick Service Restaurants (QSRs) that leverage a CDP

The basics of better customer experience

Why One to One Marketing Campaigns Are the Future of Digital Marketing

The new MarTech stack: Building and buying a best-of-breed customer data platform in 2021

What is Predictive Marketing and Why is it Important?

How Personalized Marketing Increases Customer Lifetime Value

How a customer data platform helps create banking customers for life

Determining the best attribution model for your ad campaign

Top martech insights from 2020

Why marketers should pay more attention to content affinity

Lesson #4 from a data scientist: You don’t have to give up the driver’s seat

Lytics View gives you access to the types of marketing insights used by the world’s most successful digital brands

Break these four bad marketing habits!

Next Best Experiences: The Next Big Thing in Marketing

The Conversion Conversation

The ultimate guide to Facebook advertising with Lytics CDP