In the wake of Facebook’s limits on the use of third-party data, brand marketers must re-consider their customer data strategy.
Publishing and Media companies have a lot of customer data at their fingertips, however there are some common misconceptions on how that first-party data can be used. Read on as we set the record straight.
Using data-first user personas unlocks behavior-rich cues for marketers to know how and when to render certain kinds of content and messaging. This data-first approach is a integral part of any adaptive content strategy.