Videos

Data Science for Marketers Lesson #2

The right data gets results

In this lesson, Drew Lanenga, manager of Lytics’ data science team, teaches you how to separate the signal from the noise in your data.

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Make sure to check out the other videos in this series on data science for marketers:

• Lesson 1: Not all data are created equal
• Lesson 3: What’s the difference between first-party vs. third-party data
• Lesson 4: You don’t have to give up the driver’s seat
• Lesson 5: Insight without action is just information