Blog

How behavioral profiles can transform the way you relate to your customers

Maximize your customer loyalty using predictive behavior insights

What is Predictive Marketing and Why is it Important?

How Personalized Marketing Increases Customer Lifetime Value

Building better customer relationships: A breakdown of the differences between CDP and CRM

Identifying the right fit: a comprehensive guide to deciding between CDP and DMP systems

The Importance of Behavioral Data in Marketing

The revealing truth of real-time personalization

A fresh take on the customer 360

How Comparis boosted revenue per visitor by 10%

Why first-party data should replace third-party cookies

Uncovering the right customer data for your business

CDP vs. CDI vs. DMP: A Guide

Does your customer segmentation look more like channel segmentation?

Optimizing ad spend with Lytics audiences

How a customer data platform helps create banking customers for life

Customer lifecycle management: Unraveling the many lives of Customer X

Determining the best attribution model for your ad campaign

Remember, your B2B buyers are people too

Top martech insights from 2020

Reduce cart abandonment with real-time marketing

Why Lytics is grateful this Thanksgiving

Why marketers should pay more attention to content affinity

Three lessons in cleaning up your marketing from Electrolux