Product Features

Transform data into effective customer journeys

Don’t just gather data. Leverage it to deliver personalized marketing experiences at scale.

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Lytics user journey

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Lytics Identity Resolution

Identity Resolution

Stitch together user profiles across devices and channels to target both known and anonymous users with relevant campaigns.

Build profiles
Lytics Behavioral Scoring

Behavioral Scoring

Gain deep insights about your visitors with out-of-the-box user scores backed by data science.

Get scores
Lytics Content Affinity

Content Affinity

Use AI to discover topics of interest for each user for better personalization opportunities.

Discover affinities
Lytics Audience Segmentation

Audience Segmentation

Segment audiences dynamically in real time based on behavioral cues, data science and customer preferences.

Segment smarter
Lytics Product Recommendations

Product Recommendations

Build collections of products and serve up personalized recommendations based on user preferences.

Automate recommendations
Lytics Omni-Channel Communications

Omni-Channel Communications

Deliver a consistent personal experience in real-time across web, email, ads and mobile.

Orchestrate communications
Lytics Integrations

Integrations

Integrate data from disparate sources to personalize customer journeys across your MarTech stack.

Connect Lytics
Lytics Lookalike Audiences

Lookalike Models

Set up predictive audiences to find and activate users that look like your best customers.

Gain insights
Lytics Journey Orchestration

Journey Orchestration

Lay out your business goals on a canvas to progress users from unknown to known to purchaser to brand advocate.

Create lookalikes