What is a "Personalization Engine" anyway?
The Lytics Personalization Engine delivers the power of a CDP without the complexities and overhead. Sign up for a FREE account, install a single tag with your preferred tag manager, and instantly access a comprehensive real-time visitor profile from the DOM. It's the most efficient method to store and leverage valuable visitor attributes, enhancing user experiences across the web. Did we mention there is no risk as we'll provide it free forever?
Surface and leverage real-time interests.
Lytics Interest Engines empower you with real-time insights into your visitors' interests. We analyze your website content using natural language processing and convert it into a comprehensive topic taxonomy, linking each topic to visitors through 'interest scores.' This allows you to personalize content effortlessly, whether manually or with our recommendation engine, catering to their unique preferences.
- It's fully automated. We translate your content into a rich topic taxonomy. You do nothing.
- Easily access visitors based on interest level of a specific topic.
- Ready to use out-of-the-box with no implementation effort required.
- Our recommendation engine matches your available content with the most interested visitors.
No more 3rd party cookies? No problem.
With third-party cookies losing effectiveness, advertisers grapple with outdated methods. Don't get stuck in that situation. Our Personalization Engine helps you leverage first-party attributes and audiences across ad networks seamlessly, just as you need to do today. Plus, we'll prepare you for the shift to interests being stored exclusively in the consumer's browser via proposed solutions such as Google's Protected Audiences API that are on the horizon.
- Comprehensive integrations with all major ad networks.
- A future proof solution with no reliance on third-party cookies or other legacy technologies.
- Partnered with Google and others to shape the future of advertising.
Own the experience.
Effective personalization requires deep visitor insights. Traditional storage methods quickly become outdated and lack the tools to effectively present this data on the web. With Lytics' Personalization Engine and its dedicated Personalization SDK, accessing and customizing web experiences becomes as simple as a few lines of code. Say goodbye to extensive custom development just to get started.
- Access hundreds of pre-defined, valuable visitor attributes.
- Store and access attributes specific to your brand and use case.
- Connect with offline data sources to further enrich profiles.
- A long history of getting the most out of AI and predictive.
A proven track record.
We come from the agency world, and our product strategy reflects that background. It's built upon a firsthand understanding of the challenges involved in running large-scale personalized campaigns. Consequently, we've had the privilege of supporting campaigns for some of the world's biggest brands using our Personalization Engine. And now, that exact toolkit is at your disposal.
- A perfect fit for small startups and global brands alike.
- We pioneered the first & best personalization API in the industry.
- Get started within minutes.
- Robust and capable of serving even the world's largest brands.