Eliminate data silos and build a holistic view of your customers. With customer data and segments available in real-time, Lytics adds speed and efficiency to formerly cumbersome and complex workflows for campaign activation.
Integrate Lytics right into your website to collect behavioral data in real-time. Lytics places a cookie to collect user information such as time of last visit, time of first visit, total visits, referral domains, device information, and geographical information. Over time Lytics analyzes this visitor behavior to identify trends, and which behaviors are most indicative of future actions.
100+ out-of-the-box integrations
With data feeds at the pace of business, Lytics provides near real-time access to actions, behaviors, and events that impact user profiles.
Create, edit, and manage audiences quickly and easily with our intuitive segmentation builder. Audience membership is updated in real-time to reflect in-the-moment customer interests and behaviors.
Deciding the next message for a customer doesn’t have to be dependent on time. Lytics surfaces six unique engagement scores — frequency, momentum, propensity, quantity, recency, and intensity — enabling you to use data science to gain deeper insights into customer engagement.