Orchestration

Accelerate your cross-channel campaigns with actionable insights derived from the centralized intelligence of your customer data.

Visualize Your Customer Journey

The Journey Canvas enables you to organize your customer experiences with an intuitive drag and drop interface to move your customers towards a specific marketing outcome. Define each milestone you want a person to reach along their path (e.g., provide an email address, sign up for a rewards program, make a purchase, etc.) that leads them to the ultimate goal.

Activate Your Customer Experience

Automatically import marketing tactics from all connected channels, like email, web and advertising, and visually organize them around particular goals. Lytics allows marketers to focus on experiences that perform, with real-time visibility into what's driving conversions.

Predict Buyer Behavior

Behavioral Scoring makes sense of all your data, and turns it into actionable insights with scores for momentum, intensity, frequency, recency, quantity, and propensity.

Discover Who’s Likely to Convert

Audience Discovery unlocks insights that influence movement toward a conversion. Use these insights to target your best customers or those at risk of churning with campaigns designed specifically for them.
Learn more about Audience Discovery

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Match Content to Customers

Content Affinity Engine allows you to deliver the ideal piece of content to each individual. Using natural language processing, Lytics learns about your content, and then understands which content results in customers taking certain actions.

Automate Segmentation

Smart Audiences takes the guesswork out of manual segmentation and uses machine learning to surface a collection of unique audiences that warrant very specific actions; likely to convert, at-risk, new users, etc.

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