Single view of your customer

Real-time single view of your customer enriched with machine-learning engagement scores.

What does a single view of your customer look like?

Within a customer profile, behavioral characteristics, segments, and content affinities will be displayed.


Customer data is continuously updated in real-time as new activities take place.

Anonymous and known customer profiles

Deliver targeted experiences before a customer identity is known.

Surface actionable insights starting during the first web visit.

Anonymous and known customer profiles remain current using machine-learning, behavioral scoring, and content affinity.

Capture interests and behaviors

Customer behavior and content affinity are captured in real-time.

Audience segments change as customer profiles update.

Marry interests to user behavior to target personalized experiences.

Watch and learn about Lytics profiles

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