360-degree unified profile
Always-on customer profile views enriched with machine learning driven engagement scores
What does a 360-degree view of your customer look like?
In your customer's profile, you will see customer scores, behavioral characteristics, which segmented audiences they are in and their content affinities.
Always up to date
Thanks to our robust, realtime integrations, data is always streaming into Lytics customer profiles, as it’s collected. Lytics stays connected to all data sources so the identity graph is updated on-the-fly as new knowledge streams
in.
Anonymous and known profiles
Don't wait until a customer identity is known to begin delivering targeted experiences. Lytics begins generating actionable insights during the very first web visit. Both anonymous and known profiles stay current with always-on machine learning, behavioral scoring and content affinity, and the Lytics profile will evolve as more data is added over time.
Customer data enriched with interests and behaviors
Thanks to built-in data science, Lytics’ understands customer behavior as well as all their affinity to the marketing content being served. As customer profiles change, the audience segments they're in change too—in real time. By marrying interests to user behavior, marketers instantly know what topics each customer cares about most and can target them with experiences that matter to each individual.
Explore our products
Core CDP
Eliminate data silos and build a holistic view of your customers. With customer data and segments available in real-time, Lytics adds speed and efficiency to formerly cumbersome and complex workflows for campaign activation.
Intelligence
Understand your customers, accelerate their journey towards a specific marketing outcome, activate your message across all channels, and continue to learn from data science-driven insights from your customer data.
Automation
Use machine learning to deliver the most relevant message in each of your connected channels by predicting when a person is likely to be receptive to a marketing message, and what type of message will resonate.
Featured Resources
The New 5 Ps of Marketing: A Digital Transformation
So, if the old 5 Ps aren’t hyper-relevant to marketing jobs these days, where should we actually focus our energies? The answer lies in another set of 5 Ps—one that has grown and will grow with the evolving roles and technologies of marketing teams.
Personalization at Scale: 1:1 Marketing to the Millions
If personalization is both possible and in demand, why are so many companies still struggling to get it right? In our experience, the answers boil down to both mindset and technology.
How to Choose a Customer Data Platform (CDP)
How do you decide between tech partners? What should you look for in a CDP? How can it really help you reach your business goals? And how do you set your teams up for success once you have it? Download our free guide and find out what a CDP is and does, how it can help you reach your business goals and what questions you should be asking at every step along the way.