Within a customer profile, behavioral characteristics, segments, and content affinities will be displayed.
Customer data is continuously updated in real-time as new activities take place.
Deliver targeted experiences before a customer identity is known.
Surface actionable insights starting during the first web visit.
Anonymous and known customer profiles remain current using machine-learning, behavioral scoring, and content affinity.
Customer behavior and content affinity are captured in real-time.
Audience segments change as customer profiles update.
Marry interests to user behavior to target personalized experiences.
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