Single view of your customer
Real-time single view of your customer enriched with machine-learning engagement scores.
What does a single view of your customer look like?
Within a customer profile, behavioral characteristics, segments, and content affinities will be displayed.
Real-time
Customer data is continuously updated in real-time as new activities take place.
Anonymous and known customer profiles
Deliver targeted experiences before a customer identity is known.
Surface actionable insights starting during the first web visit.
Anonymous and known customer profiles remain current using machine-learning, behavioral scoring, and content affinity.
Capture interests and behaviors
Customer behavior and content affinity are captured in real-time.
Audience segments change as customer profiles update.
Marry interests to user behavior to target personalized experiences.
Explore our products
Core CDP
Unify your data to create a real-time single view of your customers.
Simplify workflows for campaign activation using real-time data and segments.
Intelligence
Understand what drives your customers, accelerate their journey towards specific marketing outcomes, and activate messaging across all channels.
Automation
Automate the delivery of the most relevant message, and channel, using machine-learning based predictions.
Featured Resources
The New 5 Ps of Marketing: A Digital Transformation
So, if the old 5 Ps aren’t hyper-relevant to marketing jobs these days, where should we actually focus our energies? The answer lies in another set of 5 Ps—one that has grown and will grow with the evolving roles and technologies of marketing teams.
Personalization at Scale: 1:1 Marketing to the Millions
If personalization is both possible and in demand, why are so many companies still struggling to get it right? In our experience, the answers boil down to both mindset and technology.
How to Choose a Customer Data Platform (CDP)
How do you decide between tech partners? What should you look for in a CDP? How can it really help you reach your business goals? And how do you set your teams up for success once you have it? Download our free guide and find out what a CDP is and does, how it can help you reach your business goals and what questions you should be asking at every step along the way.