Smart Customer Segmentation
Build smarter, centralized customer segments and leverage them across tools and channels
Centralized smart segments
Build smarter, centralized customer segments based on behavioral and data-science-based insights. Lytics provides a collection of machine-learning-driven, predictive segments out-of-the-box—such as "highly engaged" and "likely to churn"—that go beyond demographics. Sync centralized segments across tools, channels, and journeys for smart and connected customer experiences.
Insights vs. demographics
Marketers gain insights about who your customers are, their engagement with the brand, their lifecycle stage, and their interests and affinities—all based on their current behaviors and activities, not dated or erroneous demographic data. Use these insights to spark new ideas for content and campaigns to drive revenue growth.
Goal-driven predictive segmentation
Leverage behavioral insights and build goal-driven segments. Target those most likely to buy with the goal of purchase or those who are disengaged with a goal of winning them back. Lytics helps companies segment based business goals to streamline outcomes and improve revenue.
Featured Resources
The New 5 Ps of Marketing: A Digital Transformation
So, if the old 5 Ps aren’t hyper-relevant to marketing jobs these days, where should we actually focus our energies? The answer lies in another set of 5 Ps—one that has grown and will grow with the evolving roles and technologies of marketing teams.
Personalization at Scale: 1:1 Marketing to the Millions
If personalization is both possible and in demand, why are so many companies still struggling to get it right? In our experience, the answers boil down to both mindset and technology.
How to Choose a Customer Data Platform (CDP)
How do you decide between tech partners? What should you look for in a CDP? How can it really help you reach your business goals? And how do you set your teams up for success once you have it? Download our free guide and find out what a CDP is and does, how it can help you reach your business goals and what questions you should be asking at every step along the way.
Explore our products
Core CDP
Eliminate data silos and build a holistic view of your customers. With customer data and segments available in real-time, Lytics adds speed and efficiency to formerly cumbersome and complex workflows for campaign activation.
Intelligence
Understand your customers, accelerate their journey towards a specific marketing outcome, activate your message across all channels, and continue to learn from data science-driven insights from your customer data.
Automation
Use machine learning to deliver the most relevant message in each of your connected channels by predicting when a person is likely to be receptive to a marketing message, and what type of message will resonate.