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A look at Lytics predictive scoring

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Facebook killed the easy button. Here’s what marketers need to do now.

Understanding user intent through content

Using Artificial Intelligence to maximize marketing resources and reach the right customers

How Atlassian uses a CDP for more relevant customer engagement

Customer Data Platforms: Build or Buy?

Understanding Lytics’ identity resolution process

Trending theme: CDPs as marketing’s central nervous system

Introducing Lytics Orchestrate

Snapchat selects Lytics to help onboard custom audiences

Webinar: How Dr. Martens and Wildfang create cult-like followings with a CDP

Use Lytics to make your Facebook ads up to 40% more efficient

5 things to look for in a Customer Data Platform (CDP)

New to Customer Data Platforms? Here’s a primer.

A glimpse under the hood of Natural Language Processing

How Dr. Martens uses unified customer profiles for 60% higher conversions

How The Economist is smashing revenue records with a CDP

A developer’s introduction to Content Recommendations

Using data visualization in the Lytics dashboard to tell a story

TechCrunch features Lytics’ CDP for one-to-one marketing

How Agora Financial’s CDP-driven web personalization strategy increased revenue by 167%

7 big data myths—and the truth behind them

Segmented email: How to overcome bulking and improve results