Modern Data Stack: Composable CDP

Introducing the Experience CDP (xCDP)

Privacy, Agility, and AI: Emerging CDP trends for 2024

Customer insights you never thought to look for in your data, and how to find them

How to mitigate merge conflicts with self-healing identity management

Best practices for integrating CDP into your marketing stack

How (and why) to swap data silos for real-time data pipelines

Assemble, activate, analyze: 3 steps to total data control with composable CDP

The power of customer data, analytics, and privacy-compliant personalization for financial services

Unlocking the power of customer data: Tips for implementing a customer data hub

Unlocking the power of customer data enrichment [Guide]

Load your BigQuery Warehouse for custom analytics & modeling [Playbook]

Lytics: Your partner in the Golden Age of Data and AI

Next-gen CDPs explained: Leading with customers, control & compliance

Build or buy? How Lytics composable CDP empowers brands to take a hybrid approach

The future of Generative AI is bright — and not as scary as you think

The value of data privacy: Why protecting your customers’ PII matters

How data-centric brands secure CDP buy in, prove ROI, and align around data advocacy

Ingest, transform, extract: Why agile data teams put CDP at the core of their modern data stack

What is real-time data analysis? Key benefits and methods to achieve it

7 Reasons modern retailers should invest in a CDP

Creating lasting connections: Effective customer experience strategies for businesses

Embrace complete customer views you can act on — with identity resolution and CDP

How do you get ready to implement Lytics? Establish a Center of Excellence.

Enhancing customer experience through effective management of digital touchpoints

What is data activation and why is it so valuable?

Lytics’ 2023 momentum: What we’ve done and what’s to come

Building a best-of-breed customer data platform and martech stack

Privacy by design: How Lytics offers flexible data storage and access without compromising security

Growth without compromise: 3 reasons to invest in CDP and CX technology in a difficult economic market

Why data-driven IT departments are leading digital business transformation in 2023

Data-driven decision-making: A simple guide for modern businesses

Data-driven marketers’ path to growth in a recession: Strategic ad spend

Concerned about an economic downturn? Kick off a trial with Lytics for 30-day time to value.

More impact, smaller budgets: 6 ways marketers can spend smarter and save

Obstacle to Opportunity: How data-driven marketers can navigate a recession

5 Ways to optimize omnichannel marketing with a CDP

The top 7 CDP use cases for retail marketing in 2023

CDPs are building an “easy button” for DMP replacement

2023 Predictions: The rise of connected TV, data sovereignty, and next-generation CDPs

What’s ahead in 2023? Defensible ROI spending.

What is a digital experience platform, and how does it differ from a CDP?

The 30+ most important CDP market stats to know in 2023

How to choose the right Customer Data Platform (CDP) for financial services

A guide to cross-channel campaign management strategy

How to improve your customer relationships with data

Abandoned your Customer 360 strategy? Here’s what you may have gotten wrong.

How to leverage transactional data to improve customer loyalty

The essential strategic partnership for 2023: Marketing and IT

The modern data stack — everything you need to know

Bring on the second wave of CDP: ROI-driving, composable and privacy-centric

How Lytics CDP simplifies data access and governance

Customer data platforms ease IT burdens and empower marketing teams with integrated, actionable data and profiles

For customer data security, privacy control, and governance, choose Lytics Private Instance and Private Cloud on Google Cloud

How to analyze your audience for free using Google Analytics

Cookie reliance for marketers: What it looks like and how it will change

6 Audience segmentation mistakes to avoid at all costs

The end of cookies is near. Why are marketers still dragging their feet?

Data modeling: What it is and how to do it (+ Tools)

Operational analytics: A mini guide for data managers and analysts

Customer 360 data programs and the emergence of the Cloud Connector

Data informed vs Data driven: What is right for your business

4 Benefits of a composable customer data platform

How does a quality CDP help identity resolution?

Mastering ABM in 2022 with a flexible CDP

How to get more value from your cloud data warehouse

Data layer implementation and examples to get you started

Exploring the benefits of CDP technology

The 3 biggest mistakes to avoid when it comes to data pipeline implementation

3 use cases: Try Lytics and make the most of your customer data

Using data science and behavioral profiles for accurate content matching

The ultimate beginner’s guide to big data marketing

Embracing composability: What do your CDP, cloud data warehouse and headless architecture have in common?

What is data orchestration and why does it matter?

Creating the golden record: 4 tips for a single customer view

The value of data (and what you’re losing) without a composable CDP

4 ways to survive third-party data deprecation

Why composable customer data platforms are key to omnichannel excellence

How to improve your CDP RFP process (+ 2 Mistakes to avoid)

Top Customer Data Platform (CDP) use cases [2022]

How to create an omnichannel customer engagement strategy in 3 steps

There is a wrong way to implement a customer data platform… please don’t do it.

Introducing Lytics Cloud Connect

Transform your digital marketing with Lytics in the Google Cloud Marketplace

The next generation of CDPs have arrived

How to get started with Lytics Cloud Connect

4 predictions for the CDP market in 2022

What is data enrichment and how does it work?

ETL: Meaning and function explained

What is Unified ID 2.0 and why does Lytics support it?

What is tag management?

Choosing a customer data platform: 5 Steps to success

Lesson #3 from a data scientist: The difference between first-party and third-party data

The new MarTech stack: Building and buying a best-of-breed customer data platform in 2021

Building better customer relationships: A breakdown of the differences between CDP and CRM

Identifying the right fit: a comprehensive guide to deciding between CDP and DMP systems

The revealing truth of real-time personalization

A fresh take on the customer 360

How Comparis boosted revenue per visitor by 10%

Uncovering the right customer data for your business

CDP vs. CDI vs. DMP: A Guide

How a customer data platform helps create banking customers for life

Three lessons in cleaning up your marketing from Electrolux

Build accurate audience segments in minutes with Lytics Predictive Audiences

Three areas to consider as you prepare to implement a Customer Data Platform

We ate a big bowl of our own dog food. Here’s what we learned.

Lesson #5 from a data scientist: Insight without action is just information

Start with insights and grow

Lesson #4 from a data scientist: You don’t have to give up the driver’s seat

Lesson #2 from a data scientist: The right data gets results

Lesson #1 from a data scientist: Not all data are created equal

Email your customers content they want powered by Lytics and Iterable

The 6 components of CDP readiness

What is data-driven marketing (and why should we care)?

How to read your customers’ minds

Looking to strengthen and build customer loyalty? Use email

Improving your ad spend with behavioral insights using Lytics + Amazon DSP

Lessons for marketers from the Great Depression

The Data Council: A play in one act

Next Best Experiences: The Next Big Thing in Marketing

Planning for a CDP? Here are 5 things you don’t need.

How marketing teams use big data: 5 use cases for better ROI

Your free CDP readiness checklist

The emotional cost of unpersonalized marketing

Should you build or buy MarTech tools? For Tableau, the answer was a hybrid approach.

The ultimate guide to Facebook advertising with Lytics CDP

Market leaders put CDPs at the center of Digital Experience Platforms

Making Google Analytics insights actionable with a CDP