Customer Data Platform Guides

Helpful guides and how-to resources for the Lytics Customer Data Platform

CDP Readiness Guide

Customer Data Platforms aren’t as big of a commitment as they sound. You could get a single view of your customer and start seeing ROI in less than 90 days.

Customer Data Platforms 101: A Marketer’s Guide

Customer Data Platforms are the next big thing. But do you really know what they are and how they make marketing better? Our latest guide has the answers.

5 Marketing Offenses You Need to Stop Committing

Are you repeatedly committing offenses that are actually hindering campaign successes?

Data Science for Marketing: Launching a Data-Driven Strategy

Find out what our data scientists had to say about why data science matters for marketers, and the one overlooked step in the process that makes all the difference in your marketing results.

Personalization at Scale: 1:1 Marketing to the Millions

If personalization is both possible and in demand, why are so many companies still struggling to get it right? In our experience, the answers boil down to both mindset and technology.

How to Choose a Customer Data Platform (CDP)

How do you decide between tech partners? What should you look for in a CDP? How can it really help you reach your business goals? And how do you set your teams up for success once you have it? Download our free guide and find out what a CDP is and does, how it can help you reach your business goals and what questions you should be asking at every step along the way.

How Lytics Can Improve Your Behavioral Retargeting

The internet advertising networks have opened up the doors to adding first-party data and companies that truly know their users can do so much more with their ad spend. Learn more about how Lytics brings predictivity and behavioral segments to retargeting and remarketing.

The Top 5 Personalized E-Mail Marketing Use Cases

It can take a lot of time, effort and trust for your brand to earn a customer’s email address, yet all it takes is one poorly executed email for that same customer to unsubscribe from all of your marketing communications. Lytics gives marketers the insights into customer behavior that they need to improve customer engagement over email. The ultimate goal: send the right emails to the right people at the right time.

Use-Case Study: Web Content Recommendations

Check out how Lytics customers are serving up relevant, personalized content with our Content Affinity Engine powering web-based content recommendations.

The Impact, Burdens, and Benefits of GDPR

Provides marketers and related roles with an initial sense of their obligations and opportunities under this new regulation.

How Lytics Supports GDPR

How the Lytics Customer Data Platform supports companies in their GDPR compliance efforts.

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