Find out what our data scientists had to say about why data science matters for marketers, and the one overlooked step in the process that makes all the difference in your marketing results.
If personalization is both possible and in demand, why are so many companies still struggling to get it right? In our experience, the answers boil down to both mindset and technology.
How do you decide between tech partners? What should you look for in a CDP? How can it really help you reach your business goals? And how do you set your teams up for success once you have it? Download our free guide and find out what a CDP is and does, how it can help you reach your business goals and what questions you should be asking at every step along the way.
The internet advertising networks have opened up the doors to adding first-party data and companies that truly know their users can do so much more with their ad spend. Learn more about how Lytics brings predictivity and behavioral segments to retargeting and remarketing.
It can take a lot of time, effort and trust for your brand to earn a customer’s email address, yet all it takes is one poorly executed email for that same customer to unsubscribe from all of your marketing communications. Lytics gives marketers the insights into customer behavior that they need to improve customer engagement over email. The ultimate goal: send the right emails to the right people at the right time.
Check out how Lytics customers are serving up relevant, personalized content with our Content Affinity Engine powering web-based content recommendations.
Provides marketers and related roles with an initial sense of their obligations and opportunities under this new regulation.
How the Lytics Customer Data Platform supports companies in their GDPR compliance efforts.
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