Customer Data Platform Guides

Helpful guides and how-to resources for the Lytics Customer Data Platform
  • Guides

Personalization at Scale: 1:1 Marketing to the Millions

If personalization is both possible and in demand, why are so many companies still struggling to get it right? In our experience, the answers boil down to both mindset and technology.

  • Guides

How to Choose a Customer Data Platform (CDP)

How do you decide between tech partners? What should you look for in a CDP? How can it really help you reach your business goals? And how do you set your teams up for success once you have it? Download our free guide and find out what a CDP is and does, how it can help you reach your business goals and what questions you should be asking at every step along the way.

  • Guides

How Lytics Can Improve Your Behavioral Retargeting

The internet advertising networks have opened up the doors to adding first-party data and companies that truly know their users can do so much more with their ad spend. Learn more about how Lytics brings predictivity and behavioral segments to retargeting and remarketing.

  • Guides

The Top 5 Personalized E-Mail Marketing Use Cases

It can take a lot of time, effort and trust for your brand to earn a customer’s email address, yet all it takes is one poorly executed email for that same customer to unsubscribe from all of your marketing communications. Lytics gives marketers the insights into customer behavior that they need to improve customer engagement over email. The ultimate goal: send the right emails to the right people at the right time.

  • Guides

Use-Case Study: Web Content Recommendations

Check out how Lytics customers are serving up relevant, personalized content with our Content Affinity Engine powering web-based content recommendations.

  • Guides

Using Lytics to Improve Ad Retargeting: Top 5 Use Cases

Use the Lytics Customer Data Platform to Increase conversions, lower ad spend and improve return on ad spend.

  • Guides

The Impact, Burdens, and Benefits of GDPR

Provides marketers and related roles with an initial sense of their obligations and opportunities under this new regulation.

  • Guides

How Lytics Supports GDPR

How the Lytics Customer Data Platform supports companies in their GDPR compliance efforts.

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