Blog

Why you really need to stop using static lists

Turn casual (customer) relationships to long-term commitments

Putting data science in marketing departments’ hands with Lytics Predictive Audiences

Build accurate audience segments in minutes with Lytics Predictive Audiences

Three areas to consider as you prepare to implement a Customer Data Platform

Learning the Art of Listening in a Turbulent World

What is Customer Intelligence? Platforms, Examples & More

We ate a big bowl of our own dog food. Here’s what we learned.

5 Behavioral segmentation examples that drive results

Lesson #5 from a data scientist: Insight without action is just information

Start with insights and grow

Lesson #4 from a data scientist: You don’t have to give up the driver’s seat

Lytics View in action: How it works

We just launched Lytics View. You won’t see your customers in the same way again.

Lytics View gives you access to the types of marketing insights used by the world’s most successful digital brands

Lesson #2 from a data scientist: The right data gets results

Break these four bad marketing habits!

Lesson #1 from a data scientist: Not all data are created equal

Email your customers content they want powered by Lytics and Iterable

The 6 components of CDP readiness

What is data-driven marketing (and why should we care)?

Getting your video ads in front of the right audiences

How to read your customers’ minds

Treat your customers as segments of one