Jason Widup, Vice President Marketing Operations, explains how Tableau used a hybrid approach, with Lytics at the core, to create a better customer experience, attain improved lead quality and better targeting, while becoming more self-sufficient.
Hear how publishers are using CDPs to drive key business objectives and share valuable lessons for getting a return on a CDP investment.
Learn the new marketing workflows and evolve to an individualized marketing machine using a customer data platform.
Why and how a shift from measuring transactions to measuring trust will deliver better experiences for customers and better results for marketers.
New research that uncovers how leading organizations orient their Digital Experience Platforms (DXPs) to put customer data first.
Hear from Matthew Mobley, CTO of Merkle, and our very own James McDermott, CEO, to learn how to improve efficiency and ROI with your MarTech stack.
How Dr. Martens and Wildfang create cult-like followings.
Rather than an irritating regulatory burden, the GDPR can and should be embraced by marketers as an opportunity to clean up data repositories and communicate transparently. In this webinar and written primer you will find out how to manage your customers' data in a compliant—and trustful—way.
Hear from Lytics CEO, James McDermott plus senior MarTech leaders at Adobe, Google, and Salesforce as they discuss what it takes to effectively compete in the digital economy.
Get in touch with a Lytics expert