Data-Driven Marketer & Developer Webinars

Watch on-demand webinars and learn about Lytics, the Customer Data Platform built for marketers
  • Webinars

Panel Discussion: Building a MarTech Super Stack

Hear from Lytics CEO, James McDermott plus senior MarTech leaders at Adobe, Google, and Salesforce as they discuss what it takes to effectively compete in the digital economy.

  • Webinars

Webinar: Customer Data Challenge

Hear from Matthew Mobley, CTO of Merkle, and our very own James McDermott, CEO, to learn how to improve efficiency and ROI with your MarTech stack.

  • Webinars

Webinar: Operationalizing a Digital Experience (DXP) Platform to Put Customers First

New research that uncovers how leading organizations orient their Digital Experience Platforms (DXPs) to put customer data first.

  • Webinars

Webinar: Customer Data is Your Best Loyalty Tool

How Dr. Martens and Wildfang create cult-like followings.

  • Webinars

Webinar: Measure Trust Instead of Transactions

Why and how a shift from measuring transactions to measuring trust will deliver better experiences for customers and better results for marketers.

  • Webinars

Webinar: The Burdens and Benefits of GDPR

Rather than an irritating regulatory burden, the GDPR can and should be embraced by marketers as an opportunity to clean up data repositories and communicate transparently.

  • Webinars

Webinar: Marketing 3.0

Learn the new marketing workflows and evolve to an individualized marketing machine using a customer data platform.

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