Data-Driven Digital Marketing & Developer Webinars

Watch on-demand digital marketing webinars and learn about Lytics, the Customer Data Platform built for marketers

Get ahead of data privacy changes in 2020: GDPR, CCPA & Third Party Data

Join this webinar to hear how the CCPA and anti-tracking technology may impact your company’s marketing practices and what steps you should take now on your compliance journey.

Intro to Lytics - Get a Single View of your Customers

Join this webinar with demo to learn how the Lytics Core Customer Data Platform helps unify your customer data, deliver insights, and drive individualized experiences at scale.

The ABCs of CDPs - Customer Data Platforms explained

Join this webinar to hear how you can use a Customer Data Platform (CDP) to execute low-effort marketing campaigns with high impact on ROI, leverage predictive analytics for smart segmentation, and improve your marketing operations to deliver personalization.

Win and Retain more customers with the Next Best Experience

Join our guest speaker, Brandon Purcell, principal analyst at Forrester research, as he explains how to increase customer lifetime value and engagement by providing customers with the Next Best Experience.

How Industry Dive is Making a Splash with the Lytics Customer Data Platform

Join Robin Re, VP of Marketing at Industry Dive, and Jeff Brown, VP of Marketing at Lytics, for this conversational webinar, in which Robin shares her organization’s challenges with personalization and explains how Industry Dive re-energized engagement by delivering personalized content recommendations--driven by the Lytics Customer Data Platform.

How to launch a Customer Data Platform in 60 Days

Join to learn how you can gain actionable customer insights and personalized cross-channel experiences that get results in just 60 days.

All About Marketing Tech Virtual Conference & Expo by NAPCO Media

Join our session, part of the "All About Marketing Tech Virtual Conference & Expo", where we'll explore the strides marketers have made in their ability to manage and take action on rich customer data with the help of new tools and technologies.

Improving Customer Journeys with Behavioral & Content Affinity Scores

How do you harness the power of behavioral and content affinity scoring to build better customer experiences at every point in the customer journey? Join Maggie Wrona, Lytics’ Client Consultant, to find out.

The Motley Fool gets wise with customer data: Reducing cost per acquisition by 20%

Financial advisory publisher The Motley Fool is on a mission to make the world smarter, happier and richer. When the brand implemented a new customer data platform, it dropped its cost per acquisition for some of its most valuable targeted prospects by 20 percent.

Win the hearts and minds of your email subscribers with Lytics

Whether your goal is to increase cross-channel engagement or ROI, Lytics can help you target customers based on their behavior - an approach that’s proven to drive real engagement. Join Angel Jones—Lytics client consultant—to understand how you can improve the personalization and relevancy of your email campaigns.

Build a Data-driven Marketing Org - Advance to Marketing 3.0

Learn how to transition from Marketing 2.0 to Marketing 3.0 by aligning teams and technologies to execute true cross-channel personalization.

Optimizing the customer journey

Find more customers who look like your best customers and own the customer relationship by creating 1:1 personalized experiences.

The New 5 P's of Marketing

Craig Schinn, VP of Strategic Services at Lytics, will break down the new 5 P’s that marketers need to be thinking about.

On Demand | Customer Spotlight: How Tableau's Smart Martech Stack Improves Digital Customer Experiences

Jason Widup, Vice President Marketing Operations, explains how Tableau used a hybrid approach, with Lytics at the core, to create a better customer experience, attain improved lead quality and better targeting, while becoming more self-sufficient.

How Publishers are Using CDPs to Better Engage and Monetize Audiences - Tuesday, December 11th

Hear how publishers are using CDPs to drive key business objectives and share valuable lessons for getting a return on a CDP investment.

Marketing 3.0

Learn the new marketing workflows and evolve to an individualized marketing machine using a customer data platform.

Measure Trust Instead of Transactions

Why and how a shift from measuring transactions to measuring trust will deliver better experiences for customers and better results for marketers.

Operationalizing a Digital Experience Platform (DXP) to Put Customers First

New research that uncovers how leading organizations orient their Digital Experience Platforms (DXPs) to put customer data first.

Customer Data Challenge

Hear from Matthew Mobley, CTO of Merkle, and our very own James McDermott, CEO, to learn how to improve efficiency and ROI with your MarTech stack.

Customer Data is Your Best Loyalty Tool - Tuesday, December 4th

How Dr. Martens and Wildfang create cult-like followings.

The Burdens and Benefits of GDPR: A Webinar Primer - Friday, January 24th

Tim Walters of The Content Advisory and Lytics' Darren Guamaccia presents a webinar primer on the need for marketers to embrace GDPR.

Panel Discussion: Building a MarTech Super Stack - Friday, January 24th

Hear from Lytics CEO, James McDermott plus senior MarTech leaders at Adobe, Google, and Salesforce as they discuss what it takes to effectively compete in the digital economy.

Explore our products

Explore data-driven marketing with us

Sign up for Lytics news, events and product updates straight to your inbox