Data-Driven Marketer & Developer Webinars

Watch on-demand webinars and learn about Lytics, the Customer Data Platform built for marketers
  • Webinar

Optimizing the customer journey - Thursday, February 28th

Find more customers who look like your best customers and own the customer relationship by creating 1:1 personalized experiences.

  • Webinar

The New 5 P's of Marketing

Craig Schinn, VP of Strategic Services at Lytics, will break down the new 5 P’s that marketers need to be thinking about.

  • Webinar

ON DEMAND | Customer Spotlight: How Tableau Delivers Great Digital Experiences with a Smart Martech Stack

Jason Widup, Vice President Marketing Operations, explains how Tableau used a hybrid approach, with Lytics at the core, to create a better customer experience, attain improved lead quality and better targeting, while becoming more self-sufficient.

  • Webinar

How Publishers are Using CDPs to Better Engage and Monetize Audiences - Tuesday, December 11th

Hear how publishers are using CDPs to drive key business objectives and share valuable lessons for getting a return on a CDP investment.

  • Webinar

Marketing 3.0 - Tuesday, December 4th

Learn the new marketing workflows and evolve to an individualized marketing machine using a customer data platform.

  • Webinar

Measure Trust Instead of Transactions - Tuesday, December 4th

Why and how a shift from measuring transactions to measuring trust will deliver better experiences for customers and better results for marketers.

  • Webinar

Operationalizing a Digital Experience (DXP) Platform to Put Customers First - Tuesday, December 4th

New research that uncovers how leading organizations orient their Digital Experience Platforms (DXPs) to put customer data first.

  • Webinar

Customer Data Challenge - Tuesday, December 4th

Hear from Matthew Mobley, CTO of Merkle, and our very own James McDermott, CEO, to learn how to improve efficiency and ROI with your MarTech stack.

  • Webinar

Customer Data is Your Best Loyalty Tool - Tuesday, December 4th

How Dr. Martens and Wildfang create cult-like followings.

  • Webinar

The Burdens and Benefits of GDPR - Saturday, February 23rd

Rather than an irritating regulatory burden, the GDPR can and should be embraced by marketers as an opportunity to clean up data repositories and communicate transparently. In this webinar and written primer you will find out how to manage your customers' data in a compliant—and trustful—way.

  • Webinar

Panel Discussion: Building a MarTech Super Stack - Saturday, February 23rd

Hear from Lytics CEO, James McDermott plus senior MarTech leaders at Adobe, Google, and Salesforce as they discuss what it takes to effectively compete in the digital economy.

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