Activation: Media targeting, ROI & segmentation

Achieving flexible identity without compromise

Pantheon and Lytics Are Bringing Personalization Within Reach

Adapting to a post-third-party cookie world: Navigating the shift with third-party data and dynamic consumer identity strategies

Personalization with precision: The next era of CPG marketing

Small business service for large-scale digital marketing: Personalizing the customer experience with data

6 ways to automate the chores in your marketing strategy

How to mitigate merge conflicts with self-healing identity management

How to increase email conversions with intent-based personalization [Playbook]

Five key CDP use cases for media companies in 2023

How Lytics CDP solves for the most common identity management challenges

What is lead nurturing? 5 Steps to a successful lead nurturing strategy

How customer experience analytics improves your business

Unlocking the power of ROAS: How to calculate and boost your return on ad spend

What is marketing automation and what are its benefits?

How do targeted ads work? A complete guide

Embrace complete customer views you can act on — with identity resolution and CDP

What are the main stages of customer lifecycle?

What is customer retention analysis, and how it is done successfully?

What is customer journey orchestration and why does your brand need it

Brand touchpoints: What they are and why you can’t afford to silo them

What is clickstream data? Why it is useful?

What is lead scoring and how do you do it right?

More impact, smaller budgets: 6 ways marketers can spend smarter and save

5 Ways to optimize omnichannel marketing with a CDP

Why brands fail to unlock the power of first-party data

What is identity resolution?

The dynamic new way to ensure your data translates to insight: Lytics Reports

What is customer lifetime value and how is it used in marketing?

How to avoid alienating potential audiences with your marketing

Mass customization: Oxymoron or inevitability?

A guide to cross-channel campaign management strategy

How to improve your customer relationships with data

The modern data stack — everything you need to know

ETL vs. ELT: 6 major differences to know

Structured vs. unstructured data: A simple guide

Why is audience segmentation important for your business? (+ the easiest way to do it)

Why data optimization matters (and tips for how to optimize your data)

7 methods of audience analysis you should know about

How to conduct audience analysis in 5 steps

What is audience analysis and why is it important?

Demographic audience analysis: What it is and how to collect data for it

How social networks put consumers in charge of the way brands use data

Data clean room: What it is and how to use it for business growth

How inflation and the end of cookies will redefine marketing and advertising success in 2023

Customer churn prediction: How to do it (and reduce customer churn)

Lytics new government data requests policy keeps customer data ownership where it belongs: With our customers

Personalized advertising: How do consumers feel about targeted ads?

7 ways marketers can (and should) leverage data science

5 steps to creating a unified customer view

How to increase marketing reach using lookalike modeling

Achieve better marketing and media ROI through behavioral insights

Customer LTV maximization: A guide

How behavioral customer profiles drive intention and media engagement

How hyper-targeted discounts and deals unlock better marketing personalization

Mastering media targeting in The Age of Social

How persona segmentation can boost your marketing efforts

Getting more value from your cloud data warehouse: 3 main use cases

Improve ROAS by refining your target audience on any ad platform

How Lytics + Google gives customers a best-of-breed customer data platform

The CMO’s imperative in 2022: Customers over channels

Two playlists and what they say about marketing segmentation today

Improve email conversions with better segmentation

MQL vs. SQL: Definition and examples

The power of consumer behavior

How to increase ROAS with personalized marketing

Facebook retargeting campaigns: What you need to know

What is CPG: Meaning and examples

How to measure and maximize marketing productivity in your organization

5 Ways first-party data optimizes your marketing

What is deterministic data and how does it resolve user identities in marketing?

Marketing segmentation: What is it, why’s it important, and how can I improve it?

What is first-party data?

Advantages for Quick Service Restaurants (QSRs) that leverage a CDP

A guide to Google FLoC’s: Build your first-party data with Lytics

Customer data – Different types and supplemental software

Data Science for Marketers: How Lytics Helps Marketers Make Better Decisions

Lesson #3 from a data scientist: The difference between first-party and third-party data

First party data: The basics and benefits of these essential information sources

How to become a customer-centric company

A fundamental guide to customer segmentation

How behavioral profiles can transform the way you relate to your customers

The Importance of Behavioral Data in Marketing

Why first-party data should replace third-party cookies

Uncovering the right customer data for your business

Does your customer segmentation look more like channel segmentation?

Optimizing ad spend with Lytics audiences

Customer lifecycle management: Unraveling the many lives of Customer X

Remember, your B2B buyers are people too

Reduce cart abandonment with real-time marketing

Why marketers should pay more attention to content affinity

Why you really need to stop using static lists

Putting data science in marketing departments’ hands with Lytics Predictive Audiences

Build accurate audience segments in minutes with Lytics Predictive Audiences

Learning the Art of Listening in a Turbulent World

What is Customer Intelligence? Platforms, Examples & More

5 Behavioral segmentation examples that drive results

We just launched Lytics View. You won’t see your customers in the same way again.

Break these four bad marketing habits!

Email your customers content they want powered by Lytics and Iterable

Getting your video ads in front of the right audiences

Treat your customers as segments of one

Gain consumer insights: Engage your customers online

Improving your ad spend with behavioral insights using Lytics + Amazon DSP

What is demographic segmentation—and does it work?

How marketing teams use big data: 5 use cases for better ROI

Segmentation won’t solve your personalization problem

Behavioral segmentation data outperforms demographic data