Digital Marketing & CDP White Papers

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  • White Papers

The New 5 Ps of Marketing: A Digital Transformation

So, if the old 5 Ps aren’t hyper-relevant to marketing jobs these days, where should we actually focus our energies? The answer lies in another set of 5 Ps—one that has grown and will grow with the evolving roles and technologies of marketing teams.

  • White Papers

Permission Marketing: The Role of Trust in the New Data Economy

Consumers no longer trust companies with their data. And who can blame them?

  • White Papers

Digital Experience Platforms: Buyer Trends, Preferences, and Strategies

Primary research from the Digital Clarity Group addresses why organizations invest in DXPs

  • White Papers

Measuring Trust Instead of Transactions: Optimizing Digital Content Experiences

If marketers focus on measuring trust -- not just transactions -- they can deliver better long-term business results.

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