So, if the old 5 Ps aren’t hyper-relevant to marketing jobs these days, where should we actually focus our energies? The answer lies in another set of 5 Ps—one that has grown and will grow with the evolving roles and technologies of marketing teams.
Consumers no longer trust companies with their data. And who can blame them?
Primary research from the Digital Clarity Group addresses why organizations invest in DXPs
If marketers focus on measuring trust -- not just transactions -- they can deliver better long-term business results.
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